Our ambition

In 2007, the Cahors vineyard collectively adopted a new communication strategy called “Cahors Malbec”, which is still implemented today. The objective was clear: To become the capital of terroir Malbec.
But beyond that objective, which we could refer to as intermediary, the real ambition of the Cahors vineyard, for the last 20 years, is to be recognised as one of the great terroir wines of the world, irrespective of the grape variety.
To achieve that objective, winemakers invested in studying their terroirs in the 1990s. The aim was to understand their great diversity and become aware of their genuine potential. Of the 21,700 hectares listed in the Cahors AOC protected designation of origin in 1971, the study found that several thousand hectares could be classified as a 1st growth or even a Grand Cru. This is exceptional.

Maurin BERENGER

co-president of the UIVC
Winemaker

Concomitantly, Cahors winemakers and merchants implemented changes in their product lines, crafting more voluptuous wines, on the one hand, and wines with greater finesse and complexity, on the other hand. The qualitative and stylistic “Cahors (R)evolution” took on new life about 10 years ago, with the arrival of a new generation of winemakers.
This is why Cahors was the vineyard of the year in France in 2016, why the vineyard today attracts prestigious Argentinian bodegas and why, a few years from now, it will no longer be necessary to put such great emphasis on the Malbec variety on bottle labels, given that the word Cahors will be synonymous with a great Malbec-based terroir wine, like a Nebbiolo-based Barolo or a Pinot Noir from Burgundy, bearing in mind that the vineyard is targeting a niche market at the global level, not a mass market.

Pascal VERHAEGHE

co-president of the UIVC
Wine Merchant

Notre organisation

The presidents

Maurin BERENGER​

Representative of

Winemakers

Pascal VERHAEGHE​

Representative of

Wine Merchants

The board Members

Maurin BERENGER​

David GIRARD​

Daniel FOURNIE​

Mathieu MOLINIE​

Pascal VERHAEGHE​

Didier PELVILLAIN

Pascal PIERON

Julien TOUBOUL

The members of the general assembly

Maurin BERENGER​

David GIRARD​

Daniel FOURNIE​

Mathieu MOLINIE​

Arnaldo DIMANI​

Dominique RESSES​

Sébastien SIGAUD​

Serge BOUYSSOU​

Pascal VERHAEGHE​

Didier PELVILLAIN

Pascal PIERON

Julien TOUBOUL

François PELISSIE​

Olivier PIERON​

Alain JANICOT​

Sébastien PHILIPPOT​

Out team

Juliette DUBERNET


Administrative manager


Aurore DEL VITTO


Head of Public relations and digital technologies

Armand DE GERARD


head of public relations and event management

  • cahorsmalbec
CS v04

animated by Union Interprofessionnelle du Vin de Cahors

Made with by Terroir Manager​​

  • cahorsmalbec
CS v04

animated by Union Interprofessionnelle du Vin de Cahors

© Copyright 2018 - UIVC - Legal

Made with by Terroir Manager​​

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